Samsung Quietly Removes ‘Z’ Mark in Ukraine and Other European Countries

What do you want to know

  • Samsung’s website has removed the letter “Z” from its website listing for the Galaxy Z Fold 3 and Galaxy Z Flip 3.
  • This change seems to have only happened for Samsung websites in Estonia, Latvia, Lithuania, and Ukraine.
  • Samsung has not publicly commented on the change.

If you browse Samsung’s website and try reading on the Galaxy Z Fold 3 or Galaxy Z Flip 3 in a few European countries, you’ll notice a big, but subtle, change. The letter “Z” that normally appears after the Galaxy name has been completely removed, leaving only the Galaxy Fold 3 or Galaxy Flip 3 names.

The change only appears on Samsung’s regional websites in Estonia, Latvia, Lithuania, and Ukraine, while the rest of the world, including the Russian site, still shows the Galaxy Z branding. We’ve reached out to Samsung to find out if this brand change is only temporary or if it will be a more permanent change.

The letter “Z” was used in a pro-Russian campaign and can be seen spray-painted on the side of Russian military vehicles, as well as on social media. There has been no official explanation for the use of the letter Z, which does not appear in the Cyrillic alphabet used in Russia or Ukraine.

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It’s likely that Samsung will try to steer its own brands away from the campaign as the war in Ukraine continues to rage. Other brands have distanced themselves from Russia since the start of the war more than a month ago, including pulling products and services from Russia.

The Galaxy Z Fold 3 and Galaxy Z Flip 3 are two of the best foldable phones, but the brand didn’t always include the letter “Z”, officially. The original Galaxy Fold 5G debuted without the letter, and it wasn’t until the second-generation Galaxy Z Fold 2 that we saw Samsung add the letter. Whether this is a temporary measure or a permanent rebranding is still unknown.