During the second half of 2022, news of KTM’s impending distribution of MV Agusta motorcycles in several global markets sparked interest in the motorcycle world. As this is the start, of course, everyone can speculate – none of us know yet what will happen (although we obviously hope the news is good for customers).
Now that we are in mid-November 2022, KTM’s parent company Pierer Mobility AG just announced its own distribution deal. Apparently, from January 1, 2023, PMAG will distribute CFMOTO products in five European markets: Austria, Germany, Spain, Switzerland and the United Kingdom.
These are all markets in which CFMOTO is already active and where it sells products from its various ranges. Motorcycles, ATVs, and UTVs are all readily listed as available through an existing network of dealerships, which interested parties can view simply by visiting the appropriate CFMOTO website and typing in their location.
“PIERER Mobility and CFMOTO have been in partnership for almost ten years. CFMOTO is our production and sales partner for KTM motorcycles in China, and in recent years has expanded its capabilities and supply chains to meet this need. “, said board member Pierer Mobility Hubert Trunkenpolz said in a statement.
“It is also a logical development of our cooperation for us to manage and expand the distribution of CFMOTO motorcycles in selected European markets initially,” he added.
A first step towards what is unclear at this stage, although it seems likely that the picture will become clearer in the months to come. This news is also particularly interesting, given that it follows so closely the KTM/MV Agusta ad.
The existing product lines of MV Agusta and CFMOTO represent a wide range of vehicles in niches that Pierer Mobility’s current product line does not necessarily cover. From the perspective of a business wishing to cover as wide an audience of potential customers as possible, filling these gaps makes some sense. While it’s impossible to say at this stage how this will all play out, we’ll definitely be keeping an eye out for future developments.