Inflation is about to hit your Amazon Prime subscription if you are in Europe. According The Hollywood Reporter, Prime Video subscribers in Europe have received an email regarding price changes starting September 15, which will be different from location to location. In the UK, Prime’s monthly price increases by 12.5% to £9 ($10.83) while the annual subscription increases by 20% to £95 ($114). Subscribers in Germany will see their annual subscriptions increase by 30% to €89.90 ($90.95) while French subscribers will see the biggest jump, the aforementioned 43%, €69.90 ($70.74).
The trade notes that UK subscribers are getting their first price increase from Amazon since 2014, which the company attributes to “new products” like “the number of new film and TV originals”. Amazon writes in the email: “We’ve dramatically increased the number of products available with unlimited and fast Prime delivery; added and expanded super-fast fresh grocery delivery; and added more high-quality digital entertainment, including television, movies, music, games, and books.”
This price increase for Prime subscribers in Europe comes less than six months after Prime also announced a price increase for US subscribers. The monthly price for a Prime membership increased from $12.99 per month to $14.99 per month and was the first price increase for Prime in the United States in four years.
“Amazon continues to invest heavily in Prime,” read an official press release in February. “Since 2018 in the United States, same-day free shipping availability has grown from 48 metro areas to more than 90, items available for Prime free shipping have increased by more than 50%, and members have saved billions dollars by purchasing Prime Day. That’s all in addition to new program benefits like savings on prescriptions and fast, free shipping from Amazon Pharmacy and the continued growth of Amazon Music for Prime members, Prime Reading and Prime Gaming. With the continued expansion of Prime member benefits as well as increased salaries and transportation costs, Amazon will increase the price of a Prime membership in the United States.”
Since launch, Amazon Prime Video has rolled out fan-favorite hit shows like The Wheel of Time, Tom Clancy’s Jack Ryan, The Boysand have big plans to release their new the Lord of the Rings TV series, power rings, later this year. Prime has also started chasing Oscar gold with their Original Movies as well as Amazon Studios Original Movies like Manchester by the sea and The sound of metal winner of the Oscars in recent years. Last year, the studio released some of its biggest films, the blockbuster tomorrow’s war and comic sequel Coming 2 America.